Social networking is here to stay. As an entrepreneur or business owner if you’re not using it to grow your company you are missing out. I am certain that you’ve seen the statistics by now. In 2015, 73 percent of U.S. Americans had a social network profile, representing a six percent growth compared to the previous year based on Statista. The numbers do not lie. Social networking is just a way of life all around the globe.
As an entrepreneur or business owner if you’re not using social presence on-line to grow your company you are missing out. By 2017, the global social network audience will total 2.55 billion, – based on Emarketer.
Below I’ve listed my easy 5 step process for having a strategy for social media marketing marketing.
1. Identify your goals.
For every single company there ought to be a mission. Your company mission needs to have a mission statement. For every single mission there should be a goal. What is the positive outcome or end goal that you wish to achieve? You might want to become internet famous Instagram followers, you may want to get speaking gigs, you may want to advertise a guide or training program or you may just want more customers. Whatever it’s you need to jot down your goals and the logic behind them. Understanding where you wish to go and how you’re going to get there can help you devise the very best plan and route you need to take.
2. Get Brand Clarity.
Get clear on your own brand before you place it out there. Answer these 3 important questions. What do you do? Who do you help? what do you wish to be known for? After you can clearly articulate the answers to these questions, you are able to communicate this on social media marketing or in front of anyone. You have to be able to clearly and succinctly say in one single sentence what you’re exactly about and describe your company model in a way that makes sense.
3. Master the art of Pull Marketing.
Pull marketing is all about client attraction. Whenever you create core messages with strong call to action statements, you are setting the stage to possess people in your target audience self qualify and respond with, “me too” or “I want that” or “where can I learn more?” Your goal is to possess ideal prospects in a position to clearly see themselves in your company model. They should be able to see that your company offers exactly what they’ve been looking for.
Social platforms are a great tool for utilizing pull marketing tactics. Whether you run ads or create a poll, survey, or contest you may get targeted leads using social media marketing advertising and messaging. The important thing is crafting messages that your target market will respond to.
4. Connect and build relationships.
To be able to sell anything to anyone you need to have a dependable relationship. This concept is true on-line as well. You have to truly connect, converse and engage with people on social media marketing before they begin trusting you. One of the best approaches to engage with people is by using groups inside of social media marketing platforms like Facebook, Google+ and LinkedIn. In these group you are able to converse and have electronic conversations with people and demonstrate your expertise. On social sites like Instagram and Pinterest, you’ve to use hashtags. On Twitter you employ hashtags and lists to engage with others.
Whatever platform you’re on, make certain to showcase what is unique about you. You have to be able to clearly articulate your unique sales proposition. When people do not know what is different about you, they reduce your product or services to price.
Another good way to construct relationships with people on social media marketing is to follow, comment and share their content. On every social media marketing platform, there’s a way to provide feedback by sharing, commenting or clicking a switch to like the message. Whenever you show through to that person’s social media marketing page, they’re sure to notice you, sooner or later.
5. Create an activity plan and content marketing calendar.
Using social media marketing could be overwhelming. That’s precisely why you will need a social media marketing action plan and a content marketing calendar. How are you going to mix social media marketing in with your overall marketing strategy? You have to understand that marketing is best suited if you have several strategies complimenting each other and working together.
The main reason you’ll need to build an activity plan is really because, your ideal clients are searching for you on-line. Like: You’re a health & wellness life coach specializing in nutrition and teaching people how to lose weight without dieting and have an improved relationship with food. Your prospect is on-line trying to find key phrases like weight loss, healthy foods, life coach, diet and wellness. As an entrepreneur because space, you need to arrive in the search when the prospects go buying a solution with their problems.
For every single industry, there are people trying to find answers to specific problems. You have to create messages for every single problem that individuals in your target market has. Social networking offers you a unique chance to communicate frequently with your target market on a wide selection of topics.
As you can see, using social media marketing as a method to grow your company requires you to return to the basics and understand marketing 101. After you complete all the steps above, you will have an improved handle on the best way to incorporate social media marketing to grow your business.