Before diving into the planet of social media marketing marketing, think about this valuable advice: don’t be everywhere! As tempting as it seems to become listed on every existing social media marketing site there is, you only won’t have sufficient time to accomplish so. Plus, more important than quantity is quality-keeping your audience engaged. Even though you’ve joined twelve sites, if none of those work to widen your reach, turn contacts into customers, and increase your sales, your efforts will be in vain.
And because it’s recommended that you join only two to three social media marketing sites, you have to be very picky. You have to choose those that works better to your advantage and offer you that which you need. Facebook, Twitter, and Google+ might be on the surface of the listing of popular social sites but this is not a certain guarantee that they’ll help your company online. To make a good choice, you should first understand the several types of social media.
The three types of social media marketing:
· Communication – Under this category, we’ve blogs and micro-blogging sites, which provide venue for updating content in the form of text, video or graphics. In addition it gives the ability to publish about a specific topic while allowing people to give comments and talk with this content provider. Examples include WordPress, Blogger, LiveJournal, Twitter, Tumblr, TypePad, and Posterous. CBT Web Scraper and Email Extractor Software Another subcategory is social networking, which involves an online community that connects by sharing content, interests and activities. Facebook, LinkedIn, and Meetup are some examples.
· Multimedia – Multimedia sites are for sharing and distributing multimedia content such as photos, videos, and audio. Flickr, YouTube, Skype, Photobucket, and Pinterest are some sites that fall under this category.
· Collaboration – The third type include wikis and social bookmarking sites. Wikis follow the same concept since the encyclopedia, providing a success of information regarding different topics. It enables creating and editing of informative content. Wikipedia is the main example. Social bookmarking sites, meanwhile, lets users store, organize, manage, and share web pages on the internet. StumbleUpon, Delicious, Digg, Google Reader, and Reddit are top social bookmarking sites.
Since you understand the basic types of media sites, the next step is to know which factors to consider. Ask yourself these following questions:
Where are your potential customers?
Each site has a unique unique culture, attracting a specific sector of consumers. LinkedIn, for example, provides professionals, and will be your very best bet if they are the people you intend to touch base to. Younger casual netizens, meanwhile, is found on Facebook and Twitter.
What type of content do you intend to share?
Social sites use different architectural structures, meaning each has a unique means of letting users share content. Are you considering video marketing? YouTube is the utmost effective option. Pinterest and Instagram are good for those who’ll be sharing lots of photos to attract customers. For text and links, Twitter and Facebook are the best platforms.
Just how much time and budget have you got?
Time and budget also may play a role in your decision. You’d have to examine the sites’features as well as marketing platforms. While some provide free advertising, others require a fee. Some sites are more time-consuming to manage while others would only take a fraction of your time to use and maintain.
Understanding the different structures of social media marketing and considering the abovementioned factors can assist you to land the best choices for the social media marketing marketing needs.