Small Business marketing using Instagram
Instagram is an online mobile application that is useful for sharing photos and videos. Instagram is following in the footsteps of Facebook and Twitter and has fast develop into a remarkably popular social networking tool. Instagram was originally developed so that folks could apply different filters to photographs that they had taken on their cellphones and allows them to easily upload and share these photos with friends (or account followers) using the Instagram application. Recently video was introduced to Instagram it is now able to be uploaded, but Instagram videos are limited by between 3 to 15 seconds long.
Why are businesses embracing Instagram?
There are many than 300 million Instagram users worldwide.
Approximately 70 million photos are uploaded per day.
The account is’free’to set up so are there low barriers to entry.
It is really a medium which allows for quick sharing of content 24 hours a day.
What type of success have businesses achieved using Instagram?
Businesses such as for instance Levis, L’oreal and countless others have been able to utilize the tool to:
To boost awareness of their products and services.
To boost brand recognition.
To showcase their community and pro bono work to inspire and attract prospective customers to interact making use of their product, service or brand.
Run successful promotions, competitions and giveaways.
Small Business marketing success with Instagram
Instagram seems to be particularly favored by product based businesses due to its visual nature. Many businesses which are product based such as for instance clothing, jewellery, constitute or even food based business have achieved success using Instagram ig line break. This is because the application form makes for photos to be posted and shared of men and women either wearing or using these products. For example, a food manufacturer might post photos of someone cooking with, sharing dinner, or entertaining friends using their food products. This success is not exclusive to big brands as much small businesses have been able to leverage the ability of Instagram to interact their clients. For example, Melbourne based café The Kettle Black had over 45,800 followers in March 2016 they have achieved this through the usage of attractive photographs of their food and images of cafe meals that Instagram users would be interested in, along with using hashtags that foodies, food bloggers and other Instagram users would be interested in or search for.
Bloggers, social networking stars and media personalities have amassed a faithful following online with hundreds and sometimes tens and thousands of people following their Instagram accounts. This’influencer’group means that there are several eyeballs there ready to see your product or service. The audience was already built for you. The engagement was already formed and tapping into this by getting the product uploaded onto their Instagram feed or featured by a blogger or popular Instagram account holder will help you to grow your audience more quickly. Therefore finding the time to identify key’influencers’in your industry and how you can tap into this is important.
Hashtags – What are they?
How can they be used to boost business exposure?
I suggest that if you are interested in getting onto Instagram you take some time at the start doing your Hashtag research. Hashtags are tags that you can include in a caption of a photo that you upload. To produce a hashtag you’ll need to utilize the # symbol at the front end of the tag and you can add a keyword or several keywords without spaces following the hash symbol. Like, you might post a product image of pair of jeans. Your hashtags might be: #fashion #style #jeans #lovethatstyle. You may already be familiar with hashtags since they are also popular on Twitter but if you are not take a look online to see some types of how they’re being used. The goal of the hashtag is always to tag your photo to an interest or topic category that is’searchable’or’popular’on Instagram.
No spaces in your hashtags
No special characters can be used in your hashtags E.g.!@$&
Instagram carries a powerful search feature so if posts are set to’public’you need to use hashtags to tag your photos and videos so that the content becomes easier to search and becomes more accessible to the public. Meaning when someone runs a research and is exploring that’key phrase’your content may be discovered that leads to more people finding out about your business or brand.
Some hashtags are remarkably popular so it’s important to identify the ones that are most relevant to your industry. The goal of the game is actually to have people talking, liking, following and sharing your content. Hashtags help to have the term out if used effectively so take some time to learn how to utilize these to have the most effective from your content.