Is the IT Solution Provider or Managed Service Provider (MSP) business social?
One efficient way to create a strong following for your MSP on Social Media platforms such as for example Twitter, Facebook and LinkedIn is always to consistently provide your followers with good quality and relevant content.
Many IT businesses mistakenly believe this content has to be of their very own creation. Understandable, but few IT businesses that I am aware have the time or resources to dedicate to producing content on a full-time basis.
So what can you do when it comes to content which will attract an audience?
One way to attract a faithful tribe on-line is to become a curator of content – filtering and aggregating good relevant content from your own personal sources.
This is easier than you think buy Twitter followers. Chances are that, like me, you read plenty of interesting articles by others on a day-to-day basis that will well be strongly related your intended audience – an audience that features clients and potential clients.
With this particular in mind, it’s unlikely that you will end up lacking content to share.
The question now remains – how best to talk about this pleased with your followers without overwhelming them?
Bad Types of Content Curation
We’ve all seen samples of businesses where the “Social Media Guru” for that corporate brand has woken up and pumped out a ton of links in one go. Whilst those links might be of interest to followers, they tend to have ignored due to the overwhelming volume of them.
Don’t belong to this trap. Instead, drip feed your content.
Drip feeding social media content
Drip feed your content to your audience through the day allows them to digest it slowly as opposed to try to gorge in one go.
Social Media tools this kind of Tweetdeck and HootSuite have the ability to schedule status updates for Twitter, Facebook and LinkedIn – but when you yourself have plenty of interesting content, when and that which you have scheduled becomes confusing.
This really is where the social media tool Buffer comes in to play.
Using Buffer to drip-feed content
Buffer is really a free app which allows you to create a buffer (the clue is in the name, eh?) buy Facebook page likes of up to 10 updates for Twitter, Facebook or LinkedIn over 3 days – longer time frames can be found in a Premium version – that may then be posted on the span of a trip to pre-defined times of your choosing.
Along with the Buffer web-site, you can find plug-ins for your web-browser allow one-click buffering of interesting content you find, and you can also e-mail yourself at a unique Buffer email address with content you need scheduled – useful if you find interesting content on the iPad or another mobile device.
Tracking clicks in your content
Along with integrating along with your favourite URL shortening tools – such as for example bit.ly – Buffer also generates statistics on the links you’ve shared so that you can see how many people clicked through and re-shared those links. Very useful for analysing the kind of content your followers are interested in.
Using Buffer makes sharing useful, relevant pleased with your Social Media audience a whole lot easier and more effectively.
Once you get to the habit of sharing relevant and interesting content as you read it, thus providing valuable information to your followers, you’ll start to create a strong following of individuals who are enthusiastic about that which you need certainly to share.
About the author
While the former owner of an award winning IT Managed Service Provider, Richard Tubb works with MSPs to simply help them increase sales, undertake employees and develop relationships with key industry contacts. There isn’t to accomplish it alone any longer – contact Richard and have a talk about your preferences and how he can help you.