Social networking is really a term that’s gained prominence and popularity within the last handful of years. But what exactly is it and how would it be used to benefit your organization? Media are communication instruments. Traditional media such as newspaper, radio and TV formats are one-way communication formats from the publisher to the reader, listener or viewer. Social relates to society and how it’s organized with people interacting and forming communities. Social networking are social formats of two-way media communication where in fact the publishers, readers, listeners, and viewers are all able to subscribe to the conversation and form communities of specific mutual interests.
Social Media was enabled by so-called ‘Web 2.0’ technologies that surfaced circa 2002-5 to facilitate multi-participant communication, information sharing, interoperability, collaboration, communities buy instagram followers, and an individual or consumer-generated content (media) on the World Wide Web. It encompasses capabilities such as blogs, online chat, social networks, online communities, wikis, social bookmarks, forums, video sharing, photo sharing, virtual worlds, podcasts, social news, etc.
So that it follows that ‘Social Media Marketing is the utilization of social media marketing capabilities for marketing purposes. Not quite – traditional kinds of marketing don’t directly translate or work in this new environment. In traditional marketing, you’re producing materials and campaigns targeted at your web visitors and prospects. In social media marketing marketing, you’re engaged in communication with your web visitors and prospects. You employ social media marketing capabilities in the same ways your web visitors and prospects do, and you observe the guidelines set by the city you’re communicating with. Those are major differences. Social networking marketing can be extremely powerful and successful if approached and used correctly. Conversely, you can cause yourself plenty of pain when it is approached incorrectly or ignored.
Think about social media marketing marketing as social influence communication via various tools, online communities, social influencers, public relations, customer service, etc. The most truly effective 5 tools are Blogs, Facebook, Linked In, Twitter and YouTube. Here are a few of the numerous ways to make use of social media marketing marketing for your organization:
Exposure for your business/products/services/solutions – the main benefit gets more exposure to more folks in more ways.
Enhance your business/products/services/solutions visibility on the Internet – the second major benefit is increased traffic for your website and other web properties.
Generate more sales leads – the third major benefit is search engine ranking improvement which enables more folks to find your organization when they seek out products/services/solutions like yours.
Increase customer loyalty by monitoring and participating in conversations about your business/products/services/solutions.
Gain insight from communities of interest for your business/products/services/solutions by participating in discussions and getting first-hand details about what buyers want.
Build your brand and authority by using your expertise to educate and assist people in your communities of interest.
Although social media marketing direct costs are extremely affordable, enough time demands are significant and require continuous attention.
When you have any doubts, consider these statistics from several surveys – 73% of active online users read blogs, 57% have joined a social network, 83% watch movies, 39% subscribe to an RSS feed, and based on Time magazine, social networking sites are more popular than pornography sites. If you’re not doing social media marketing marketing, you’re not using the full potential of the Internet.